Personal Branding -- Are you packaged for success? What does your brand say about you? This workshop will aid participants in discovering and unleashing their personal brand for maximum exposure in the marketplace and personal fulfillment.

About the Facilitator:

Mellanie Kai Lassiter has a progressive track record with over 15 years experience in philanthropic and nonprofit positions in the Greater Philadelphia area. Her success in building relationships, program development and working effectively with corporate and civic leaders has catapulted her to a leader in corporate social responsibility initiatives.

As Corporate Contributions Manager for PECO Energy Company in Philadelphia, Lassiter manages corporate contributions and corporate citizenship programs for PECO including grants, related benefits and employee participation in community events throughout Philadelphia and the surrounding counties.  Prior to her employment at PECO, she served in similar capacities for ING Bank and Fannie Mae Foundation among others.

Lassiter serves on the boards of the Urban League of Philadelphia, Art Sanctuary and Delaware Valley Grantmakers in addition to serving on the Steering Committee of ArtsRising, and a member of the Philadelphia Chapter of the Links, Inc.

She holds an undergraduate degree from Spelman College and a Masters Degree in Training and Organization Development from St. Joseph’s University.

Recognized for exceptional community service and civic engagement by many organizations, Mellanie was identified as one of “10 People Under 40 to Watch in 2009” by the Philadelphia Tribune Magazine. Among other honors, she was most recently honored as the “2010 Urban Leader Under 40” by the Urban League of Philadelphia and as a Trailblazer by Pathways PA.

Beyond her professional experience, Mellanie enjoys choir directing, singing and reading. She also loves tasting a wide variety of fine foods and considers herself an amateur food critic.

A 'Networking' Strategy

About the Facilitator:

Cheryl Walker-Robertson is the founder of Protocol International, offering interactive etiquette and protocol workshops and consultations for today’s executives and tomorrow’s business leaders. Ms. Walker-Robertson is recognized as a person of extraordinary talent and ability and is often in demand as a speaker and expert on issues facing today’s market. Her client range represents Fortune 500 business, government, education, entertainment and more.

In addition, her background including 25 years in sales and marketing, Ms. Walker-Robertson has extensive experience in protocol and cultural diversity. A graduate of Saint Augustine’s College in North Carolina, she has also studied under the direction of Dorothea Johnson, Protocol Adviser and Liaison to the Washington Diplomatic Community for the Joint Military Attaché. She is a contributing writer to various trade and business publications.

As an executive with Odyssey Media, Ms. Walker-Robertson develops and implements marketing and sales strategies targeting influential multicultural women. Ms. Walker-Robertson is recognized nationwide for her work with Odyssey Network and is responsible for recruiting women for an unprecedented national networking business retreat.