As Vice President, Integrated Marketing Communications, Lisa is responsible for consumer communications for all business units of Allstate Corporation, including brand standards and guidelines, advertising, direct marketing and interactive communications, collateral, promotions, sponsorships and consumer public relations.

Lisa joined Allstate in January 2000 as Assistant Vice President, Marketing Communications for the Allstate Financial business unit. She has been in the marketing and advertising industry for 32 years, with experience in advertising agencies, marketing services companies, and corporate and public relations.

She began her career at Ogilvy & Mather Advertising, beginning in media and migrating to client service and account management where she rose to senior vice president. While at Ogilvy, she handled a variety of blue chip accounts including Sears, RC Cola, Kodak, Marriott and Cessna.

After 12 years at Ogilvy & Mather, she went on to become vice president of marketing and new business development at Schwarz Worldwide, where she expanded their marketing services capabilities to include promotion, point-of-sale, packaging and creative services; adding clients such as Sears, Gatorade, Snapple, Motorola and The Gap.

Just prior to joining Allstate, Lisa spent one year in academia at Northwestern University, where she directed Corporate Relations university-wide.

She earned a bachelor’s degree in journalism from the University of Missouri, with a concentration in advertising and an advanced marketing certifi cate from Northwestern University.

In 2008, Lisa was named Ad Woman of the Year by the Chicago Advertising Federation. She is on the Board of Directors of the Ad Council and the Association of National Advertisers, where she directs the Agency/Client Relations Committee. She is also a trustee of the Marketing Science Institute, and a board member of the Camp Nicolet Foundation. Lisa is married to Cary Cochrane and they have two children, Christopher, 26 and Kate, 24.

As Vice President, Integrated Marketing Communications, Lisa is responsible for consumer communications for all business units of Allstate Corporation, including brand standards and guidelines, advertising, direct marketing and interactive communications, collateral, promotions, sponsorships and consumer public relations.

Lisa joined Allstate in January 2000 as Assistant Vice President, Marketing Communications for the Allstate Financial business unit. She has been in the marketing and advertising industry for 32 years, with experience in advertising agencies, marketing services companies, and corporate and public relations.

She began her career at Ogilvy & Mather Advertising, beginning in media and migrating to client service and account management where she rose to senior vice president. While at Ogilvy, she handled a variety of blue chip accounts including Sears, RC Cola, Kodak, Marriott and Cessna.

After 12 years at Ogilvy & Mather, she went on to become vice president of marketing and new business development at Schwarz Worldwide, where she expanded their marketing services capabilities to include promotion, point-of-sale, packaging and creative services; adding clients such as Sears, Gatorade, Snapple, Motorola and The Gap.

Just prior to joining Allstate, Lisa spent one year in academia at Northwestern University, where she directed Corporate Relations university-wide.

She earned a bachelor’s degree in journalism from the University of Missouri, with a concentration in advertising and an advanced marketing certifi cate from Northwestern University.

In 2008, Lisa was named Ad Woman of the Year by the Chicago Advertising Federation. She is on the Board of Directors of the Ad Council and the Association of National Advertisers, where she directs the Agency/Client Relations Committee. She is also a trustee of the Marketing Science Institute, and a board member of the Camp Nicolet Foundation. Lisa is married to Cary Cochrane and they have two children, Christopher, 26 and Kate, 24.